Empowering Businesses with Smart Energy Choices
3 min readIn today’s competitive electricity market, businesses can benefit from the ability to select a power supplier and make informed decisions about purchasing electricity. Understanding the various options available – fixed, index or managed purchasing strategies – and the factors that influence energy costs empowers decision-makers to make smarter choices. Carefully planning and implementing a strategic approach to electricity purchasing can offer several advantages, including cost savings, risk management and meeting sustainability goals.
Working with the right energy provider, like Constellation, can help simplify the complex process of choosing which purchasing strategy is right for your energy goals. Every strategy is unique, and there is no one-size-fits all approach that works for every business. When considering budget, you should compare all costs, not just per kilowatt (kWh) or megawatt (MWh) hour rates. Additionally, you should evaluate how different electricity purchasing strategies would impact your operations, comparing contract terms, renewal options and the potential for incorporating renewable energy sources into your plans.
Understand Your Load Profile
Load profile typically refers to the pattern of electricity usage over time, indicating how and when a business uses energy. Your usage may vary depending on factors such as time of day, day of the week and season.
Know Your Usage Patterns
Your energy usage pattern refers to the unique pattern of energy consumption over a given period of time and is influenced by a variety of factors, such as the type of building or facility, the number of occupants, weather conditions and operational needs.
For example, an office building may have a different energy usage pattern during the workweek compared to weekends, as the building’s occupancy and energy needs change. Similarly, a manufacturing customer may experience a different energy usage pattern during the winter compared to the summer, or during times of high manufacturing. Usage, as well as heating and cooling needs will vary depending on the season.
Energy usage patterns are important data for energy providers like Constellation. By evaluating your energy usage pattern, we can develop tailored solutions that can reduce your energy costs or may help identify areas for efficiency improvements.
Example of a Customer Monthly Load Profile

For illustrative purposes only
Define How You Want to Purchase Your Electricity
After you gain a clear understanding of your energy needs through your load profile and usage patterns, you can build your purchasing strategy. Constellation researched 73 different strategies across four Independent System Operators (ISOs) and evaluated the effectiveness of various approaches to serve as a resource that businesses developing their own strategies.
A managed electricity strategy is a proactive approach to buying electricity that involves making multiple purchases at different times and prices, rather than locking in a single contract for a fixed period. This approach allows businesses like yours to take advantage of market fluctuations, hedge against price volatility and diversify your energy portfolio.

Benefits of an Electricity Purchasing Strategy
Developing a smart strategy helps you control more than costs. By making informed decisions and aligning purchasing with long-term goals, you can effectively streamline the process. Here are some of the key advantages:
Cost savings: Electricity is a top five expense for businesses, and developing a purchasing strategy can help optimize energy costs. By negotiating energy prices and managing energy contracts, you can secure better energy rates and avoid unexpected price increases. This can result in potential cost savings over time.
Risk management: Developing an electricity purchasing strategy can help manage risks associated with energy price volatility and provide more predictable energy costs.
Sustainability goals: Customers may have sustainability goals related to energy usage and carbon emissions. Designing your electricity purchasing strategy to incorporate emission-free supply, renewable energy certificates (RECs) or purchasing from offsite renewable energy sources can reduce your carbon footprint and contribute to a more sustainable future.
Customization: Managed electricity purchasing strategies can be customized to meet the unique needs of your business. This includes developing a purchasing strategy that aligns with your energy goals and budget.
Building an effective power purchasing strategy can help you better manage your energy costs, reduce your carbon footprint, achieve your goals and enhance your reputation as a responsible and sustainable business.
© 2025 Constellation. The offerings described herein, if applicable, are those of either Constellation NewEnergy, Inc. or Constellation NewEnergy-Gas Division, LLC, affiliates of each other. Brand names and product names are trademarks or service marks of their respective holders. All rights reserved.
